Reducing accident frequency and protecting Krispy Kreme’s fleet distribution network


Krispy Kreme Reduces Accidents Frequency With SureCam


Krispy Kreme UK is the subsidiary of global doughnut company and coffeehouse chain Krispy Kreme Doughnuts. The company makes its doughnuts fresh every day at its network of Hot light stores and delivers to a wide range of coffee bars, kiosks and self-serve cabinets across the country each morning.


Krispy Kreme was already using vehicle tracking to monitor driver performance, including speeding and harsh driving events such as acceleration, deceleration and corning, but was looking for a vehicle camera to complement and enhance the telematics system. It wanted to capture HD video footage and supporting vehicle data for all road collisions, near misses and harsh driving events in order to gain evidence of what really happened; take control of the claims handling process, and achieve high levels of Duty of Care.


Krispy Kreme partnered with SureCam to develop and implement an advanced driver behavior improvement system.  This included installing the SureCam forward-facing camera within Krispy Kreme’s entire UK delivery operation. This fleet is responsible for delivering fresh doughnuts to hundreds of outlets across the UK each day.

Initially, Krispy Kreme was considering a standard SD-card solution, but following a detailed review of the marketplace chose a network connected camera. The SureCam solution would allow Krispy Kreme to receive footage with live alerts, remotely configure and manage devices and access harsh driving footage anywhere, anytime. Krispy Kreme’s implementation included a four-week trial period, which enabled the company to measure the effectiveness of the SureCam system

The SureCam system provides complete visibility of all collisions and driving incidents across the fleet via an online portal, and real-time notification. Krispy Kreme’s fleet operations and safety team have real-time visibility through email, screen pop up and SMS notifications. Krispy Kreme can now monitor its entire fleet, which operates nationally from 11 hubs from its head office in Camberley, Surrey. As a result, the company has immediate access to video footage and important vehicle data to support its driver training program, defend against fraudulent insurance claims and significantly reduce claims costs.


  • An 80% drop in incident and accident frequency
  • Paid motor fleet claims reduced by over 40% over a six month period
  • 100% real-time visibility of all collisions and harsh driving events


“This solution has provided wide-ranging benefits to our business. By selecting a network-connected vehicle camera over an SD-card device, we have gained a live view of any incidents to ensure we are operating a safe and responsible fleet, while at the same time achieving insurance and fuel savings. SureCam has been able to deliver a complete solution that has met our precise needs and supported us throughout the installation process. ”

— Ben Povey, Logistics Manager At Krispy Kreme UK Ltd